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Jun 2015How To Boost PPC Conversion Rates
As a marketer, you may be seeing conversion rate optimization (CRO) in PPC the wrong way – ALL THIS TIME. Truth of the matter is that most PPC ad copy optimizations have zero impact on conversion rates. Sure, with some changes you may occasionally make a killing, but all-in-all it will have a very little impact. A common misconception floating around is that there’s a...
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05
Jun 2015Must-Have WordPress Plug-ins
WordPress makes it easy for its users to get started with it. With so many great features available right out-of-the-box, WordPress has managed to become one of the most popular open source content management systems in the world. However, among many great plugins available, choosing the right ones can be a daunting task. Here is a list of must-have plugins worth installing from the very...
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04
Jun 2015Most Requested WordPress Tips & Tricks
WordPress is one of the most widely used platforms on the internet used for building websites. Its flexibility allows you to use themes and plug-ins to build the website you always envisioned – all this and more, without putting in much effort. With all the amazing things you can do with WordPress it becomes extremely difficult to decide what you should actually do. That’s when...
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03
Jun 2015How to Bridge the Gap Between Web Developers & Designers
When it comes to building a website, ‘web designers’ are in-charge of the visual elements, which include the layout, typography and coloring of a web page. On the other hand, ‘web developers’ are responsible for the non-design elements such as, markup and code. A situation – where developers grumble that a design has been ‘made for print and not the internet’, and designers complain that...
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02
Jun 2015New to WordPress? Avoid These 5 Common Mistakes
No one is perfect. We all make mistakes. But some of these mistakes made repeatedly in connection with WordPress use can result in problems in terms of security and delay the process of building a website. The ease and flexibility of using WordPress makes it one of the most popular open source content management systems in the world. But this ease-of-use also brings along a...
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