How To Boost PPC Conversion Rates

As a marketer, you may be seeing conversion rate optimization (CRO) in PPC the wrong way – ALL THIS TIME. Truth of the matter is that most PPC ad copy optimizations have zero impact on conversion rates. Sure, with some changes you may occasionally make a killing, but all-in-all it will have a very little impact. A common misconception floating around is that there’s a...

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